Sign, banner projects making progress
Residents may see more evidence of the village’s rebranding effort as plans for new gateway signs, additional banners and street signs are set to start making more of an appearance. Banners bearing the new buffalo logo and “Smart. With Heart” mantra have started appearing on village roadways and the village has been touting merchandise with the new branding in the past 12 months. The goal, village officials say, is to enhance community identity, pride and engagement. The schedule for the rollout of the various brand elements is fluid and is dependent on variables for each phase. For example, the installation of banners, done by the Department of Public Works, is based on the cost of materials for the actual banner and installation. Ban...